Tamil Times !

This ad launched The Times Of India’s Chennai edition. A brilliant portrayal. With a ‘background beat’ that typifies Tamil Nadu, and a catchy ‘dance tune’ ( they said), i kept getting questions about the ‘meaning’ of the song from non-Tamil colleagues and friends !

Many of my friends and colleagues were impressed with the portrayal & capturing of life in Chennai as they could see ! Upon their goading, here is my attempt at translation !

Nakku Mukka is a ‘mascot‘ to whom the song is sung to. ( I think so). However, the song itself is about Cinema ( & its heroes’) hold out Tamil Nadu !

This is how it goes. Vaguely !!

“In Choolaimedu, Teynampet, Royapettah, T.Nagar etc ( all indelible parts of Chennai ) and across all roads of Chennai, cinema lives and rocks too !!

And here is a hero who has grown, donning many a ‘heroic’ role, asking people to have massive cut-outs for himself, and offerings of milk, dance, drums, garlands in his name !!

He aspired for power, started a casteist political party, called it ‘Rice Party’, contested the elections, and won it too !!

Only to become a minister and switch allegiance to the ruling party ! Dissolving the ‘Rice Party’ that he started.

And when this news spread to the country, his hometown turned violent !

After that he lost his reputation and was shamed.

Now he stands as a scare-crow, after losing it all !!”

Subtle sarcastic undertones to the story, creative portrayal of the state of affairs, leave me impressed ! So, does the filming. I particularly like the way in which our film hero segues from film star to minister !

So does calling the party ‘Rice Party’ the dissolution of which leads him to become a ‘scare crow’. Poetic justice, so to speak !!

The ad is but a realistic & sad commentary on the daily life of Tamil Nadu. Living a celluloid life, Tamil politics has filmdom woven into it. Face paint, stunts, dialogues, music and comedy rule the film world. So does it rule the politics there.

The ad though, has a polyannish ending. With the film star being reduced to a scare crow. In Tamil politics, such stars, shine ! And new ones continue to emerge !

A good friend told me, ‘Forget all of this ! Just enjoy the music’. Yeah right. I said. And forced an apathetic smile reside within.

Sure. Enjoy the music ! But catch the meaning too.

2 thoughts on “Tamil Times !

  1. Jeevan says:

    Locally gone ads! i wonder watching first.

  2. Ms Cris says:

    Mm wonder when TOI will launch in Kerala.

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