Lets talk alliances, collaboration and innovation !
Well, they have come up with a water proof envelope, specially for having Rakhi’s ( as in the ornamented thread tied by a sister & not the (in)famous woman who wears one, for clothes) dispatched.
Its the Raksha Bandhan season ! And for all of Rs. 5 /- you get a Dupont engineered water proof envelope that has been lapped up by junta !
The Rakhi itself is more about sentiments than symbolism. So, if its going to take an extra three rupees for that sentiment to travel well, so be it.
It makes sound business sense. Doesn’t it ?!? And its pretty refreshing to figure that India Post is keeping its ears to the ground. I haven’t visited a post office in ages. And my bet is, that must be the case with most of you reading this page ! That doesn’t matter. The post man and India Post still stay relevant to the nation !
For instance, did you know, that there is still a post card available for as little as 25 paise ! For many, that makes a difference !! On the other end of the spectrum, did you know that India Post has acquired its own aircraft to get connectivity going fine !?!
Some path breaking work continues to happen out there. I guess the battle to stay relevant is well and truly on.
And with such waterproof innovations, staying relevant will be foolproof !