Staying with market innovations, here are examples of two ‘services’ that are offered. Soft Services. Or rather ‘soft’ ‘wares’ offered as service to customers !
In the hustle bustle of downtown Madurai, is this small store. It started out as a tea shop, and today, you get everything an office goer would need, from photocopying to hot coffees and idlis. And oh, by the way, you can also get your mobile phone’s battery ‘recharged’ here !
The business model is simple. If you are purchasing something from the store, be it an idli or anything else, the phone charging is ‘free’. If else, you’ve got to pay. No, its not a kings ransom. Its not even a sentry’s ! But how much hooked does it get you to go this store !
This is a mobile ‘ear cleaner’ ! He moves around on foot, and i was impressed with the fine array of ear cleaning tools that he carried !
The chap cleans up your ear, for a pittance ( i am told ) and he does a great job ( i am told ) and he is supposed to have a clientele who would lend him their ears, gladly ! When i saw this soft ware in action last week, well, lets put it this way. I was impressed !
These soft wares are new to my eye. The first one : an innovation arising out of modern day living. The second, i guess was an age old practice that faded away. Looking novel to a modern day dweller !
Both soft wares. And both services that would come in handy. Charge up. Listen up !