Call me a pedant if you wish, but there are certain things that i cant connect to. One such is the ad that i saw. And such ads attract the click quotient of my finger and the blog quotient of the mind.
So here it is.
An ad that beseeches me to buy Pepsi and pop corn, because of which Rs.10/- would be donated to the education of a girl child.
Would you buy that Combo offer of Pepsi and Popcorn? ( And that too called Classroom Combo) Just because, a grand sum of Rs.10/- would go to educating a girl child as you you burped and munched. If I were you, i wouldn’t.
What can such ads do, at the least ?
Perhaps, reduce the volume of the protests made by a conscience deep inside you.
‘Aerated drinks are bad’
‘Popcorn adds to calories’
You just had two ice creams. Post dinner.
This movie is not going to be worth all of this.
‘Anbumani Ramadoss will be angry with you’
and such other choruses would be drowned in one line : ‘after all this is for a good cause’ !
That idea seems to serve the devil, who wouldn’t know the difference between Pearly gates and Watergate. Perhaps.
Peddling junk food in the name of learning & charity is as low as it can get.
That too with a bold a tag line, as bold as ‘learn to give’! Making a virtue of every post Pepsi burp and pre-consumption burst of corn. And does it not sound as though, folks who stay a good planet away from such jumbo double whammies, are loathsome misers who will guard Rs.10/- with the might of a certain Raj !!!
Filled with a certain degree of malignant ill-feeling, I write. So, even as the poster cooed ‘learn to give’, i just had to write this to equalise. In my own Lilliputian world, I just had to give it back to Pepsi and Popcorn !
Charity, I can understand, but at whose cost.
Probably, if it was written’Pepsi and popcorn are bad for your health. Therefore, spend this money for the girl child’- I reckon would have pleased you, Kavi.
Thanks for sharing.
sir, u made a good point here.
selling stuff, making more profit and they themself is not donating to charity, we are doing it through them. it happens here too.
p/s: back home sir, net connection is better now. :)_
It says learn to give in bold may be humans sharing has come down and expectations are more.
Multinationals like Pepsi came to India and put many of our local industries out of business.
Perhaps if it were not for Pepsi, the parents of the girl-children it wants to help, might have had a source of income from jobs in locally-owned companies.
Then they would have no need of the hand-outs Pepsi is so generously giving.
BTW-Came here via Blogbharati.:)
agree, i wonder if liquor brands will do it too!! stopped aerated drinks a while back, noticed that i can give all the cola money to better causes now… 🙂
reminds me, did you try out rang de?
It is not correct to say that ‘All this is for Good cause’, it is correct to say that ‘All this is for Food cause’.
Vivek
Great post. Must be some marketing geniuses idea, pathetic.
Good catch! I believe the kind of money Pepsi would have spend on the advertisement for the same, they would have done better by contributing the same to this charity!
They’re designed to make you guilty. Go and buy the Pepsi and popcorn: separately, not as a fun pack with 1 paisa going to the poor. Then find a charity and donate. If you want. It just makes the promoters angry 🙂
Your post got me to write an experience I had yesterday – not exactly similar, but it figured a kid and helping her. Mm I would have fell for this one to be honest. And so would a lot of others like me. I say these people are wise.
I’m with Braja here. It is designed more to promote their own cause (ie., Pepsi’s bottom line) than it is to teach you how “to give”. Pathetic. The world fills ever fuller with junk that was never useful, dirt that never sustained life, ash that was never a warming fire.
Why this “charity” campaign exists at all is beyond my comprehension.
Pearl
Disgusting as this classroom combo thing is, designed to draw children to the Pepsi, I am pretty sure that this Nanhi kali project is parented by the Mahindra and Mahindra folks . They couldnt think of something better, like “donate your pepsi-popcorm pocket money and we will match it in double quantity for donating, etc etc ?
A lot of people will buy this though. And you are right, it can make you feel less guilty about eating junk.
This ad is balancing the ill and good.
NS Iyer : You know me well sir ! 🙂
GP : Great to know you are back at good bandwidth places ! 🙂
Priya : People share less ! Perhaps. But do you imagine, that someone will buy pepsi and popcorn thinking Rs.10/- will go for charity ? That seems far fetched to me
Manju : Welcome here ! Infact, i lean towards free enterprise, but just cant get myself with shoddy marketing and crass commercialisation…sometimes it spills over !! 🙂
Manu : So, you wonder if liquour drinkers can get a new high ! Hmmhh
VSP: Sir..:) Food cause ! 🙂
Neelakantan : Thank You !
Swatantra : If only they were serious…!! 🙂
Braja : I thought as much !! I just thought as much !
Cris : Hmm ~ Interesting that you have a different point of view here..i was very upset with this !
Pearl ; How true ! How well written ! wonderfully said !! I take a bow
Ugich Konitari : It is people like you that should be driving M&M’s CSR agenda ! Exactly. Ideas like that sure excites !
IHM : Welcomehere ! I thought as much !! I thought as much !!
Jeevan : Hmm ! Evil through good or good through evil !! Hmm !!
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