The Ground Floor on Garuda Mall has space enough for promotions to happen. And usually it is one or the other marketer exhorting the general public to buy that life insurance, try that make up, ride that car, eat that snack and so on. This week there was considerable excitement. As ‘Pioneer’ was promoting its audio players, speakers etc.
As we meandered, there was enough noise and four floors of packed audience with balcony view, shouting, hooting and having a great time. We followed our ‘natural instincts’ to see what was happening.
It was a contest for couples. The rule was that couples needed to dance “on & within” a strip of paper. The size of paper keeps getting halved. So you found rather inventive couples, trying hard to fit into a small sheet of paper which later became a strip of paper. Some atop each other’s legs. Feet. Backs. What not.
The prize : A Pioneer DVD player worth Rs.5000/-.
The size of the paper was inversely proportional to the enthusiasm and energy of the crowd (and the participants too). It was an interesting experience to me. Just to see the crowds cheer and the participants glow. And the range of energy that was created.
The participants seemed to care two hoots to any possible ‘protect-my-culture’ activist as they hugged, carried, danced etc in the middle of a shopping mall. And had a great time doing it all. So did the crowds.
On the one one side, we have a judge arresting somebody for a peck on the cheek. Ok, a slightly longish one at that. But, on the other side we have a society which is moving beyond to a new realm. Looking at. Learning from. Yearning for. Something that is far different. A new pattern is indeed emerging.
What was inconceivable a few years back is common place now. The choices that the marketed nation is making, is more of “doing my own thing”.
Well, well, well, it was indeed a Pioneering evening for me. One that brought me face to face with a new mindset, that i always knew existed.
In the shopping mall ? Well that was a surprise !
Todays song Ironic by Alanis Morisette represents my thoughts !