Every passing day produces numerous reams of data, research, insights, conclusions, new processes, benchmarks and such else. Produced with good intent and long hours of tireless work and thought. Usually. (2 million google searches every minute, is indeed something, dont you think ?)
Often times, the arduous effort is clouded as a methodical effort and creative processes underlying learning and discovery stays so much in the background, that its ignored.
It is a no-brainer that development and progress is a creative process that builds on what exists. ‘Connecting the dots’ is perhaps are much used words, but those three words pack in a powerful punch.
The ability to connect seemingly distant ideas and disparate data that are so apart from each other, is a necessary part of any creative process. Products that have caught our fancy, brands that stand out are have threads from very different streams woven into one entity, in a very creative way. It is not uncommon for ad gurus and film makers to go to the market place and sit in a café, watching the world emptily go by and then use some insights to make a film!
The constraints and opportunities that the 21st century presents will need all of our creative weaves and warps to present a rich tapestry of value. A value that will create a sustainable future for our children to inherit.
Speaking of children, creative processes work well in a state of ‘play’. ‘Play’ has extensive reference to ‘children’ and ‘a child like’ state. As adults, we so much strive to ‘not fail’. So much so, that ‘playful at work’ has a thick ring of negativity attached to it. Pregnant with the meaning that you cant be both playful and working at the same time!
In a state of child like play, a sense of exploration and discovery permeates. In an active infant, for instance, reaching a dead end while trying to ‘yank the lid off a bottle’, doesn’t lead to a deadpan face but a renewed energy in trying to do the same thing in some other way!
It is this state of ‘play’ that most of us adults miss out in the quest of getting it ‘right’ / ‘perfect’ / ‘not fail’. In the new year, if there is one thing that I have as a fervent wish for you, me and the world around us, it is this : that we spend more working minutes in a state of ‘play’! A state of play that helps us connect dots and arrive at meaningful solutions to the challenges that face us. And have fun doing so.
Heres to a playful 2013 !