Finally, the rubber is meeting the road. After all ! Yes. The Nano is here. You can buy one online ! But hold on. Hold on. Dont go away. This is not yet another post cooing the wonder that this is becoming ! This post isn’t about the Nano.
(You sure must have read about the cobbler and the bus conductor queueing up to buy. And amongst the many images, i am also told by a neighbour of those driving into a Tata Dealership in a Ford Endeavour to check it out for their ‘college going daughter’. It would have fit into his Endeavour as a take away from a restaurant would have !!)
Closer home, a friend’s friend, has booked 3 Nanos for the home. For the wife. For the mother. And one, generally. Monthly installments on the car, my friend supposes to range in the range of Rs.1,500/- ( $ 30 ). Suddenly, the car becomes a distinct possibility for a small man like me.
Ok. Ok. No. No. This post isn’t about any of that.
This is a crystal ball gazing post into the middle and long term future. And now, armed with the might of my incisive arm chair wisdom & a looming Monday, these are predictions of what the Nano will do.
With the rich, the middle class, the inbetweens, the pretenders and just about everyone else ( save Mamta Banerjee ) wanting to get one, Indian roads are all set to change. India too is all set to change !
a. Employment Generation increases manifold : You need more policemen on the road. More mechanics. More arbitrators. More insurance agents. More scrap dealers. More driving schools. More RTO offices to grant driving licences. More agents in the same RTO offices. More road building machines. More operators of those machines …. You get the idea right ?
b. Construction industry is booming: With all the world on the road, where would you park. Of course, Parking skyscrapers are being built. And cars would be parked right up there !
Corporations across the country have made it mandatory for apartment complexes to house one more sky scrapper : The parking sky scrapper. With five cars for a four member family, you wouldnt owners to park in living rooms right ?
c. Meters’ Down : For the rest of the folks who still have resisted the revolution and chosen to go without purchasing the Nano are travelling by Nano taxis ! Mumbai no longer has Premier Padminis as Taxis. And Kolkatta has consigned all Ambassador taxis to Singur.
d. Fashions’ Up : Fashion officianados make their cars fashionable. Paint their cars with objectionable images and articulate graffiti. If some local leader, didnt like it, they scrap the paint. If it costs as much as it does to buy, it costs a fraction to paint ! Better still buy a new one !
e. And a new culture is born: There is peace and harmony in the lives of all Tata Nano homes. When other cars bump into them, they are remarkably calm. If a police officer catches them doing something wrong, they are remarkably calm. For they have in them, the right of first refusal. I mean, they hand over the keys to whoever cares in that area, and walk away !
f. Shoe sales is way up : Seriously. Now hold your breadth. Drivers, owners and brand loyalists of other cars are jealous of the Nano and its mass appeal. With a general air of irritability, they have been throwing their shoes around ! Now, a common habit ,that was introduced to them in 2009. So, shoe production is up !